Weeks 1–3 · Search terms
What buyers type, not what you'd call it.
The programs, in detail
Four programs of 8 to 12 weeks, worked on your own shop and your own numbers.
Program 01 · Found, then chosen
Shop & listings
Listings fail at two stages: being found and being chosen. We research the words buyers actually type, write titles around them without sounding robotic, and write descriptions that answer the questions that stop people buying — size, materials, shipping time, and whether it's a gift that will arrive on time.
Weeks 4–6 · Titles and tags
Rewritten across your shop.
Weeks 7–8 · Descriptions
Answering objections before they're asked.
Weeks 9–10 · The shop
Banner, policies and a coherent look.
Weeks 1–2 · Light
Window light, and nothing else needed.
Weeks 3–4 · The standard set
The same five shots per product.
Weeks 5–6 · Scale
Showing how big it actually is.
Weeks 7–8 · Editing
Consistent color across the shop.
Program 02 · The part that sells
Photography
Product photos do most of the selling and most makers' photos are dark and ambiguous about size. We set up window light and a cheap backdrop, shoot a standard set for every product, and add the scale and in-use shots that remove the biggest hesitation buyers have.
Program 03 · Stop working for free
Pricing & costs
Most makers price by looking at other shops and then wonder why a good month leaves nothing. We count materials, your hours at a real rate, platform fees, packaging and shipping, then set prices from that — and work on raising existing prices without panic.
Weeks 1–2 · Real costs
Everything, including your time.
Weeks 3–4 · Prices
Built from the numbers, not from competitors.
Weeks 5–6 · Raising them
Communicating a change to existing buyers.
Weeks 1–2 · The package
What arrives, and what it says.
Weeks 3–4 · Reviews
Asking in a way that works.
Weeks 5–6 · Email
A list, and something worth sending.
Weeks 7–8 · In person
Fairs, markets and wholesale questions.
Program 04 · Cheaper than new ones
Repeat buyers
Chasing new traffic is expensive; selling again to someone who already liked your work isn't. We work on the unboxing and follow-up that produce reviews, a simple email list you'll actually write to, and craft fairs as both sales and list-building.
Shop quiet?
Twenty minutes with your listings open and a straight assessment. Free.